Women in Leadership Advisory Member |
Michelle Sanders
Active Term: 08/2023 - 08/2024
Areas of Expertise
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Marketing DirectorMontrose EnvironmentalMichelle Sanders holds 18 years of business-to-business (B2B) marketing expertise and is currently a Marketing Director at Montrose Environmental supporting the Consulting and Engineering Segment. Her core focus is to develop and execute the marketing strategy that supports the segment’s brand growth and creates demand.
Michelle began her career at The Marion Group, a marketing agency in Houston, where she was exposed to a broad range of industries and established a strong digital marketing knowledge base. From there, she spent 10 years at Millar, Inc., a medical device firm, in various marketing roles supporting events, website, and brand management. She built the OEM sensor integration division marketing platform, which spearheaded growth for this strategic pivot. She then joined RPS as Marketing Director to establish the North American marketing function and support the Environmental Risk, Ocean Science, and Infrastructure divisions. Key efforts included digital campaign delivery, marketing program creation, and process development for the Key Client Program and Net Promoter Score survey. Michelle enjoys working in highly technical industries and translating this expertise into easy-to-understand concepts for clients. Her key strengths reside in marketing strategy, leadership, campaign development and execution, demand generation, and marketing process development. Michelle holds a Bachelor of Business Administration from Texas Christian University in Fort Worth, Texas and currently lives in Houston, Texas. |