Women in Leadership Advisory Member

Michelle Rider

Active Term: 07/2023 - 07/2024

Areas of Expertise

• Winning Work-Life Balance & Mentoring
  
• Improving Communication Habits
  
• Driving Ideas, Intellectual Growth & Transformation
  
• Transformational Vs. Transactional Leadership
  
• Organizational Leadership & Cultural Diversity

Marketing Executive | Amazon Health Services

Amazon Health Services Amazon

Michelle Rider is an award-winning, transformational CMO with a technology foundation. She has a solid background as a change agent, driving market share growth and customer engagement. She has 25 years of experience across five industries (tech, healthcare, medical devices, consumer packaged goods, and beauty) and has worked for five Fortune 500 companies (Amazon, Coca-Cola, Abbott Laboratories, United Healthcare, & CVS/Aetna).  

Currently Michelle leads the marketing team for Amazon Health (formerly Amazon Care), where she is responsible for all marketing strategy, activation, creative and collateral development, events, sponsorships, and more across 23 regions for Amazon Health services. 

Michelle also sits on the Amazon Equity and Inclusion Council and provides marketing governance and policies for RFPs, UX, product development, customer contracts, and every area of the organization, ensuring the highest standards of excellence are maintained.

​As a fervent champion of minority equity and inclusion, she has held leadership positions within Employee Resource Groups (ERGs) and crafted protocols for corporate integration. Moreover, she has spearheaded social impact research to create business guidelines for fostering diversity, equity, and inclusion at AARP and Aetna.

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